Grant Difford

The friction between intention and action is a fascinating psychological puzzle that affects many of us, often in ways we don't fully understand.

The challenge of being perpetually "on" extends far beyond the office walls into every aspect of our lives.

I have to admit sometimes I just want to sit and do nothing, be unproductive and add zero value at all.

The guilt we feel about our trade-offs often comes from measuring ourselves against an impossible standard of "having it all."

Do you want to be a billionaire? Unlikely, but that’s the dream that’s being sold, along with ‘7-figure xyz’ and $100K in 30 days bullshit programs.

Many years ago, I was gifted a copy of BIG MAGIC by Elizabeth Gilbert, a book exploring the creativity we all possess but rarely allow to escape.

Creating a legacy isn't about working harder—it's about building systems that continue to create value even when you're not directly involved.

Your success as a lone leader depends not on how many hours you work, but on how effectively you manage your energy.

Creating predictable revenue isn't about working harder—it's about building systems that consistently drive results.

It isn't just about running experiments—it's about building a systematic approach to growth that minimizes risk while maximizing learning and impact.