Accountability Coach & Workshop Facilitator
Grant Difford.
My mission is to guide Lone Leaders away from distractions and towards achieving their most meaningful goals.
You Are Not Alone.
It’s Time to Shine a Light on What You Can Achieve.
Grant Difford is an accomplished accountability coach and facilitator who founded Waking Giants in 2011. Throughout his career, he has developed a passion for leadership and strategy and has helped numerous business leaders achieve their goals through coaching, training, and consultancy services. Grant’s work with Waking Giants has earned him a reputation as a trusted advisor to CEOs and other business leaders, with a track record of helping to achieve measurable results.
In addition to his work with The Lone Leader, Grant is an accomplished triathlete, having competed internationally for New Zealand. His dedication to triathlon and endurance racing has instilled in him a strong work ethic and a drive for excellence that he brings to all aspects of his life. He draws on this experience to help his clients develop the discipline, resilience, and focus needed to succeed in business.
Grant helps business leaders unlock their full potential and achieve their goals through his coaching and facilitation engagements. By guiding strategy, communication, and leadership development, he helps his clients develop the skills and mindset necessary to thrive. Grant’s approach is rooted in empathy, curiosity, and a deep understanding of the unique challenges faced by today’s leaders.
Whether working one-on-one with clients or delivering insights, Grant’s goal is to help individuals and organizations uncover their purpose to enable them to achieve their most meaningful goals through accountability.
Team Coaching & Leadership Development
Want More Accountability & Leadership from your Team?
You see the potential in your team, but turning capable doers into accountable leaders feels like an endless challenge.
I help ambitious leaders build teams that own outcomes, take initiative, and drive results forward. No more being the bottleneck – just clear frameworks to develop real leadership at every level.
Articles from the coalface
The Accountability Lab
The KISS principle (Keep It Simple, Stupid) isn't about dumbing things down—it's about achieving clarity through simplification.
These 16 accountability examples illuminate how true accountability manifests across different leadership scenarios, providing practical models you can use.
Understanding why accountability cannot be delegated is just the first step. The real value comes from building systems that support effective leadership.
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“Action Man”
That’s my nickname for Grant because his guidance gets good shit done, and that’s what we’re all here for, right?
Geoff Neal
